The long awaited REALTOR.CA® mobile app has finally arrived, so I thought it only fitting to do a quick review and a demo for all y’all. Right now it is available for Windows Phone 7 and the iPhone, with an app in the works for Blackberry (which should be done in early 2011). The user...
Category Archives: MARKET TRENDS
There is a lot of talk in the news as of late regarding the real estate market “in Canada” and how it appears to be very strong, as well as talks about pricing being on the rise. With all sorts of media coverage on real estate markets such as Toronto and Vancouver, who have seen...
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“But my house is better!” Another statement that I hear often on the job. It never actually comes across like this, but the premise or underlying tone in which it is portrayed is always the same. As a seller, you have a very biased opinion of your home, and there is nothing wrong with this....
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May 27, 2010 - 6:21 pm
haha i love the deadbolt secret handshake thing. That’s totally my in laws!! We’re house sitting it right now and I’ve had to learn 3 different handshakes today alone. Although it’s an ego boost when you figure it out. It’s like you were smart enough to teach yourself the secret handshake of the owner or something
May 13, 2010 - 7:29 pm
[...] This post was mentioned on Twitter by Mike Wiseman. Mike Wiseman said: My house is better than yours (or at least I think it is!): http://ht.ly/1K4G6 New blog post up! #RedDeer #RealEstate [...]
Today’s home buyer is constantly bombarded with choices of a huge variation. From new homes to post war to heritage property, from mobiles to condos to detached homes, there is a plethora of options available for the average home buyer. A lot of purchasers move ahead without thinking about the return on investment (ROI), and...
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January 8, 2012 - 9:21 am
[...] had written a blog post a while back on new vs. old and the potential return on investment when thinking of making a purchase, and the other day while I was out showing houses the topic came [...]
So in my last blog, I talked about a few changes I am implementing this year, in order to create a better overall atmosphere of work for myself and my clients. As I was getting down to the end, I mentioned one point that I thought should be elaborated on a bit more. I am...
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March 17, 2010 - 7:52 pm
I agree 100%, Mike! What is keeping those publications (and newspapers in general) afloat? The mistaken belief that the ROI is there and/or simply doing it because “that’s just what you do”. Good on you for seeing past it and doing something more effective.
March 17, 2010 - 5:53 pm
Thanks for the comment Brian!
What you said about “standing on the corner and yelling your name” is kind of what I was hinting at. I understand that print still holds value for a portion of the community, but a larger portion has shifted away, and the timeline behind the whole print process really is a detriment if time is of the essence (as it more than likely is with real estate).
And the poor design of real estate print advertising is a large portion of the reasoning behind my moving away from it. I simply do not want to be associated with that out-dated model of (self) promotion!
March 17, 2010 - 3:56 pm
I think this is a very good point. As a guy who sells printing AND interactive products, I have some insight. A lot of real estate print is hideous. It’s effectiveness is limited by that.
YHYM is a terrible piece to read and if it was re-designed, it could be vastly better. I think you have to temper your criticism of print with the quality and execution of each piece. The just listed/sold flyers are less useful for me certainly – in a hot market they are to slow to get messages out.
Print is a good way to “stand on a street corner and yell your name”. It’s really as simple as that. It works. The ethics of carving up boreal forest for that purpose are a debate in their own right.
You are very effective at using new/social media. Many Baby-boomers are not. Really it’s just a testimony to fresh blood doing things in a new way. A lot of people we sell websites to are classic – wanting a cool web presence and then not really using it. Print is easy – web based marketing actually is harder in many ways.
AND my wife uses REALTOR.ca daily.
March 17, 2010 - 12:29 pm
Very valid points! I support your support for less tree massacre!
March 17, 2010 - 8:57 am
Thanks Mike! Glad you feel the same way.
March 17, 2010 - 8:54 am
Here Here..I’m with you man
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